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Friday, June 21, 2013

Privacy in the Era of Big Data

As a follow up the discussions of Snowden and his leaking of government secrets, this article about the Obama campaign’s use of data in the elections is fascinating.  

Data You Can Believe In

How the precision targeting of “persuadable” voters that put President Obama over the top in 2012 could revolutionize the advertising industry. 

A friend had been telling me for quite some time the topic everyone is talking about is Big Data. This was before I started reading about it everywhere. But it sure does reinforce how much info is available and how little privacy anyone has. The fact that a lot of this information is out there as a result of our own actions does not necessarily make it a good thing. 

 Nevertheless, I filled out a survey today for a free rewards card at Macy’s—and just put more of my data out there in the vast mess of Big Data. No doubt someone will now be slicing and dicing all that with everything and I’ll get more email offers for things I might want but really don’t need.  

Will someone save us from ourselves?

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