Why is the Apple store always jam-packed with customers?
I went for my “One-on-One” class. And had to almost wade through the customer lines to sign in. Afterwards, while I waited to pay for my two purchases (a new iPhone screen cover (two for $15) and a new iPhone case (ugly orange, $30) I got to talking to another woman, middle-aged, somewhat frazzled (basically a lot like me) who also was waiting to spend her money. She had been playing with a display iPad while planning to make several purchases from her Christmas shopping list at the Apple store. She was afraid to wait to purchase the items until November for fear they would be on back-order by then. So much for a recession going on.
I have an old version of the iPhone. And have been trying to resist the new iPhone 4S, the latest Apple toy. I also own a relatively new Mac Air laptop. When I bought my laptop, for an extra $100, I signed up for a year’s worth of One-on-One class. I am still learning boatloads of new information about both "toys" at what are essentially individual tutoring sessions. In theory during the one year I can take an unlimited number of classes. But I can only schedule one class at a time. For example, after I finished my class I registered for the next available class, a little over a week away. On average I attend at least two classes a month, sometimes as many as four. At that rate I am paying no more than the cost of a cup of coffee for a fifty minute session with a private tutor.
At the session I had a list of questions and issues. One was the extreme slowness and sometimes unresponsiveness of my old iPhone. Some Apps don’t want to open. Sometimes the camera is sluggish. And so on. I told the instructor I recently had replaced my iPhone’s screen protector, the cling-on film to keep it from getting scratched when I stash it in my purse or a pocket. The protector I used was one of several in a package I had purchased at the same time I bought the iPhone. So the screen protector, in terms of technological stuff, was really old. I also had two iPhone cases, one basic black and one white in a 2-pack box bought at the time of my original iPhone purchase. After several years I had tired of the dingy white case so I replaced it with the other case, a similar, rubberized "sock", using the original hard shell that snaps over the rubbery sock, forming a two-piece case.
Rather than agree with me that my old iPhone was past its prime, and that I "needed" to buy a new iPhone, the One-on-One instructor (this one, a woman about my age who somehow had mastered the finer points of Apple stuff) suggested a couple of simple solutions.
The first tip was one I had learned a long time ago with my PC: shut it off and turn it back on.
I’ve gotten so used to leaving my iPhone all the time I had forgotten this basic sure-fire, all-purpose, well basically only high-tech solution I know when a technological thing won’t work right. Turn it off. Then turn it on again. Apparently rebooting is a thing of beauty for all things high-techy, even an iPhone.
The other two tips: buy one of the newer model screen protectors that don’t interfere with the touch technology. And buy a new case for my old phone. The old case, even though I had used it for only a few months had sat around in my desk since the time I had first bought my iPhone. And the rubbery stuff no longer held its shape.
I did not have to pay another $200 for the latest model iPhone, I did not have to pass Go and try to transfer everything and re-learn the few tricks I finally now knew about my iPhone. I was paying $45 for a few small pieces of plastic, one of which is an ugly orange case. (They only had three styles for an iPhone as old as mine.) Nevertheless, they made me feel like a winner.
Sometimes I do feel I am playing the game “Monopoly” when I go to the Apple store. But when a company is this good at what they do, I suppose they get to take my money to the bank.