As a follow up the discussions of Snowden and his leaking
of government secrets, this article about the Obama campaign’s use of data in
the elections is fascinating.
Data You Can Believe In
How the precision targeting
of “persuadable” voters that put President Obama over the top in 2012 could
revolutionize the advertising industry.
A friend had been telling me
for quite some time the topic everyone is talking about is Big Data. This was
before I started reading about it everywhere. But it sure does reinforce how much info is available
and how little privacy anyone has. The fact that a lot of this information is
out there as a result of our own actions does not necessarily make it a good
thing.
Nevertheless, I filled out a survey today for
a free rewards card at Macy’s—and just put more of my data out there in the
vast mess of Big Data. No doubt someone will now be slicing and dicing all that
with everything and I’ll get more email offers for things I might want but
really don’t need.
Will someone save us from
ourselves?
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